Traction. Gabriel Weinberg, Justin Mares

*Traction: How Any Startup Can Achieve Explosive Customer Growth* is a practical guide by Gabriel Weinberg and Justin Mares, published in 2015. The book focuses on strategies that startups can use to gain traction and grow their customer base effectively.

### Key Information

— **Authors**: Gabriel Weinberg and Justin Mares
— **Publication Year**: 2015
— **Genre**: Business, Entrepreneurship, Marketing

### Overview

— **Concept of Traction**: The authors define «traction» as the tangible progress that a startup makes in gaining customers and revenue. The book emphasizes the importance of traction for startup success.

— **19 Channels**: The book outlines 19 different marketing channels that startups can leverage to gain traction, ranging from traditional methods like public relations to modern techniques like social media and content marketing.

— **Bullseye Framework**: Weinberg and Mares introduce the «Bullseye Framework,» a method for identifying which traction channels are most likely to succeed for a specific business. This involves brainstorming, ranking, and testing potential channels.

— **Case Studies**: The book includes real-world examples and case studies of successful startups, illustrating how various companies have effectively used different channels to grow.

### Style

— The writing is straightforward and actionable, making it easy for entrepreneurs to understand and implement the strategies discussed.

### Reception

— *Traction* has been well-received in the entrepreneurial community and is often recommended for startups and business leaders looking to improve their growth strategies. It provides a structured approach to marketing and traction that is both practical and insightful.