Cashvertising. Drew Eric Whitman

Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone is a book by Drew Eric Whitman**, published in 2008. Here’s an overview:

Author
— Drew Eric Whitman is an advertising expert and consultant known for his insights into consumer psychology and marketing strategies.

Overview
In Cashvertising, Whitman reveals techniques and psychological principles used by successful advertisers to influence consumer behavior. The book provides over 100 actionable strategies for crafting compelling advertisements and marketing messages that drive sales. Whitman draws on principles of psychology to explain why certain approaches work and how marketers can leverage these insights to improve their campaigns.

Key Themes
— Psychological Triggers: Understanding the mental triggers that compel consumers to take action, such as fear, desire, and social proof.
— Effective Copywriting: Techniques for writing persuasive ad copy that resonates with target audiences.
— **Advertising Fundamentals**: Insights into the essential elements of successful advertising, including headlines, offers, and calls to action.
— Real-World Examples: The book features case studies and examples from various industries to illustrate the application of its principles.

Reception
Cashvertising has been well-received for its straightforward and practical approach to advertising. Readers appreciate the blend of psychological insights and actionable strategies, making it useful for marketers, business owners, and anyone involved in sales.

Target Audience
Ideal for marketers, entrepreneurs, copywriters, and anyone looking to improve their sales techniques and advertising effectiveness.

Cashvertising serves as a comprehensive guide to understanding consumer psychology and applying it to create compelling marketing messages that drive results.