Официальный интернет магазин книги Sarmoya-Books
Ежедневно: с 8:00 до 22:00
Мы в соц. сетях:
Избранные

Заполните форму и мы перезвоним в течение 30 минут и все подробно расскажем.



    Kotler on marketin How to create, win and dominate markets. Philip Kotler

    Коротко о книге

    Автор

    Philip Kotler

    Количество страниц

    368

    Язык

    Английский

    Переплет

    Твердый

    Размер

    135х205 мм

    Original price was: 69000 UZS.Current price is: 50000 UZS.-28% OFF

    In stock

    Доставка по городу Ташкент от 11 000 сум!

    Также есть служба доставки по Республике!

    *Kotler on Marketing: How to Create, Win, and Dominate Markets* by Philip Kotler is a comprehensive guide on modern marketing strategies and practices. Here are some key details about the book:

    ### Key Information

    — **Author**: Philip Kotler
    — **Genre**: Business, Marketing
    — **Publication Date**: 1999
    — **Publisher**: Free Press
    — **Pages**: Approximately 368 pages (varies by edition)
    — **ISBN**: 978-0684851654

    ### Overview
    In this book, Kotler, a renowned marketing expert, distills decades of marketing knowledge into actionable insights. He addresses how businesses can effectively create, communicate, and deliver value to customers in a competitive landscape. The book covers a range of topics, including market research, segmentation, branding, product development, and customer relationship management.

    ### Key Themes

    1. **Market Creation and Dominance**: Kotler emphasizes the importance of understanding market dynamics and how to create and dominate new markets.
    2. **Customer-Centric Approaches**: The book advocates for a strong focus on customer needs and preferences, encouraging businesses to adapt to changing consumer behaviors.
    3. **Strategic Marketing**: Kotler discusses the significance of strategic planning and execution in marketing efforts, highlighting the need for a well-defined marketing strategy.

    ### Reception
    *Kotler on Marketing* is considered a seminal work in the field of marketing. It is widely used in business schools and by marketing professionals as a foundational text that combines theory with practical advice. Kotler’s reputation as a thought leader in marketing lends credibility to his insights, making the book a valuable resource for anyone looking to enhance their marketing knowledge.

    If you have specific questions or would like to explore certain aspects of the book further, feel free to ask!

    Reviews

    There are no reviews yet.

    Be the first to review “Kotler on marketin How to create, win and dominate markets. Philip Kotler”

    Ваш адрес email не будет опубликован. Обязательные поля помечены *

    Похожие книги

    Вам могут понравиться
    SHOPPING BAG 0
    RECENTLY VIEWED 0
    Добавлен в избранные