Building a StoryBrand: Clarify Your Message So Customers Will Listen. Donald Miller

*Building a StoryBrand: Clarify Your Message So Customers Will Listen* by Donald Miller is a marketing and business book published in 2017. Here are some key details:

— **Author**: Donald Miller
— **Genre**: Business, Marketing
— **Publication Date**: October 10, 2017
— **Publisher**: HarperCollins Leadership
— **Pages**: Approximately 240 pages
— **ISBN**: 978-0718033320

### Overview:
In this book, Donald Miller introduces the StoryBrand Framework, which helps businesses clarify their messaging by using the elements of storytelling. The core idea is that customers are more likely to engage with a brand when they understand how it solves their problems.

### Key Concepts:
— **The Seven Elements of Story**: Miller outlines seven key components that every brand message should include, such as understanding the customer’s problems and positioning the brand as a guide.
— **Customer-Centric Messaging**: The focus is on making the customer the hero of the story, rather than the brand itself.
— **Practical Tools**: The book provides actionable steps and tools to help businesses refine their marketing messages.

### Reception:
*Building a StoryBrand* has been well-received by entrepreneurs and marketers for its practical advice and clear framework. It emphasizes the importance of storytelling in effective marketing.

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